Privacy policy
Introduction
HelmetXx ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at helmetxx.myshopify.com or make a purchase from our store. By using our website, you consent to the data practices described in this policy.
This Privacy Policy complies with applicable United States federal law and the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).
Information We Collect
We collect several categories of personal information when you interact with our store:
Order and Account Information
- Identifiers: Full name, email address, phone number, billing address, and shipping address
- Payment Information: Credit card or payment details (processed securely through third-party payment processors; we do not store complete payment card details on our servers)
- Commercial Information: Order history, purchase records, product preferences, and shopping behavior
Device and Usage Information
- Internet or Network Activity: IP address, browser type and version, operating system, referring/exit pages, date and time stamps, clickstream data, and pages viewed
- Geolocation Data: Approximate location derived from your IP address
- Device Identifiers: Unique device identifiers and mobile advertising IDs
Communications
- Information you provide when you contact customer service, subscribe to our newsletter, participate in surveys, or communicate with us through email, phone, or other channels
Cookies and Tracking Technologies
We and our service providers use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities. See the "Cookies and Tracking Technologies" section below for detailed information.
How We Use Your Information
We use the personal information we collect for the following business and commercial purposes:
- Order Fulfillment: To process, fulfill, and ship your orders; to communicate with you about your orders; and to provide customer support
- Payment Processing: To process payments and prevent fraudulent transactions
- Service Improvement: To improve our website, products, and services; to understand customer preferences; and to develop new features
- Marketing and Communications: To send you promotional materials, special offers, and newsletters (you may opt out at any time)
- Analytics: To analyze website usage, traffic patterns, and customer behavior to optimize our online store
- Security and Fraud Prevention: To protect against unauthorized access, security threats, and fraudulent activity
- Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests
- Business Operations: To maintain records, conduct audits, resolve disputes, and enforce our terms and policies
How We Share Your Information
We do not sell your personal information in the traditional sense. However, we may share your information with the following categories of third parties:
Service Providers
- E-commerce Platform: Our store is hosted on Shopify. Shopify provides us with the online platform that allows us to sell products and services to you. Your data may be stored through Shopify's data storage, databases, and applications.
- Payment Processors: We use third-party payment gateways to process credit card and other payment transactions securely
- Shipping Carriers: We share delivery information with shipping companies (such as USPS, FedEx, UPS, or DHL) to deliver your orders
- Analytics Providers: We use analytics services (such as Google Analytics) to understand how visitors use our website
- Marketing and Advertising Partners: We may work with email marketing platforms, social media advertising platforms, and other marketing service providers
- Customer Support Tools: We may use third-party customer service and communication platforms
Business Transfers
If HelmetXx is involved in a merger, acquisition, asset sale, or bankruptcy proceeding, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court, government agency, or law enforcement). We may also disclose information when we believe disclosure is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to a legal request.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content and advertising.
Types of Cookies We Use
- Strictly Necessary Cookies: Essential for the website to function properly, including shopping cart functionality and secure checkout
- Performance and Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously
- Functionality Cookies: Remember your preferences and settings to provide enhanced features
- Advertising and Targeting Cookies: Used to deliver relevant advertisements and track advertising campaign performance
Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling cookies may affect the functionality of our website and limit your user experience. To learn more about cookies and how to manage them, visit www.allaboutcookies.org.
Do Not Track Signals
Some web browsers have a "Do Not Track" feature that signals to websites that you do not want your online activities tracked. Our website does not currently respond to Do Not Track signals. However, California residents have specific opt-out rights described below.
California Consumer Privacy Rights (CCPA/CPRA)
If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
Your California Privacy Rights
Right to Know: You have the right to request that we disclose:
- The categories of personal information we have collected about you
- The categories of sources from which the information was collected
- Our business or commercial purpose for collecting or selling personal information
- The categories of third parties with whom we share personal information
- The specific pieces of personal information we have collected about you
Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions under California law.
Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
Right to Opt-Out: You have the right to opt out of the "sale" or "sharing" of your personal information. Under California law, sharing data for targeted advertising may be considered a "sale" or "share."
Right to Limit Use of Sensitive Personal Information: If we use or disclose sensitive personal information for purposes beyond what is necessary to provide our services, you have the right to limit such use.
Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your California privacy rights. We will not deny goods or services, charge different prices, or provide a different level of service because you exercised your privacy rights.
Do Not Sell or Share My Personal Information
While HelmetXx does not sell personal information in the traditional sense for monetary consideration, under California law certain data sharing activities may be considered a "sale" or "share" of personal information. This includes sharing data with advertising partners and analytics providers for cross-context behavioral advertising purposes.
To opt out of the sale or sharing of your personal information for targeted advertising purposes, you may:
- Adjust your cookie preferences using our cookie consent tool (if available on our website)
- Contact us using the information provided in the "How to Exercise Your Rights" section below
- Use industry opt-out tools such as the Digital Advertising Alliance's opt-out page at www.aboutads.info/choices or the Network Advertising Initiative at www.networkadvertising.org/choices
We do not knowingly sell or share the personal information of consumers under 16 years of age.
California Shine the Light Law
California Civil Code Section 1798.83 permits California residents to request certain information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us using the information provided below.
How to Exercise Your Privacy Rights
California residents and other consumers may exercise their privacy rights by contacting us through any of the following methods:
- Email: contact@helmetxx.shop
- Phone: 5056443631
- Mail: HelmetXx, 1820 Brittain St, Fort Worth, TX 76111, United States
When you submit a request, we will need to verify your identity to protect your personal information from unauthorized access. We may ask you to provide additional information to verify your identity, such as your name, email address, phone number, and recent order information.
Authorized Agents: California residents may designate an authorized agent to make a privacy request on their behalf. If you use an authorized agent, we may require proof of your written authorization or a power of attorney before processing the request.
Response Timing: We will respond to verifiable consumer requests within 45 days of receipt. If we require more time (up to 90 days total), we will inform you of the reason and extension period in writing.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our retention periods are based on business needs and legal requirements.
Specifically, we retain:
- Order and Transaction Data: For at least 7 years to comply with tax, accounting, and legal requirements
- Customer Account Information: Until you request deletion or close your account, and for a reasonable period thereafter for backup and dispute resolution
- Marketing Communications Data: Until you unsubscribe or request deletion
- Website Analytics Data: Typically aggregated and anonymized after 26-38 months
- Security and Fraud Prevention Data: As necessary to protect against and investigate security incidents and fraudulent activity
When we no longer need your personal information, we will securely delete or anonymize it.
Data Security
We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards to protect it from unauthorized access, alteration, disclosure, or destruction. These measures include:
- Secure Socket Layer (SSL) encryption technology for transmission of payment and sensitive information
- Restricted access to personal information on a need-to-know basis
- Regular security assessments and updates
- Secure data storage and backup procedures
- Compliance with Payment Card Industry Data Security Standards (PCI DSS) through our third-party payment processors
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.
Third-Party Links and Services
Our website may contain links to third-party websites, services, or applications that are not owned or controlled by HelmetXx. This Privacy Policy applies only to information collected by our website. We are not responsible for the privacy practices of third-party websites or services.
We encourage you to review the privacy policies of any third-party sites you visit. Third parties we work with, such as payment processors, shipping carriers, and analytics providers, have their own privacy policies governing their use of your information.
Children's Privacy
Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information as quickly as possible.
If you are a parent or guardian and believe that your child under 13 has provided us with personal information, please contact us immediately at contact@helmetxx.shop so we can take appropriate action.
For California residents under age 18: If you have registered for an account and posted content on our website, you may request removal of such content by contacting us. Please note that removal does not ensure complete deletion, as content may remain in backup systems or may have been shared by others.
International Data Transfers
HelmetXx is based in the United States. If you are accessing our website from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where our servers and service providers are located. Data protection laws in the United States may differ from those in your country of residence.
By using our website and providing your information, you consent to the transfer of your information to the United States and its processing in accordance with this Privacy Policy and applicable United States law.
Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or for other business reasons. When we make changes, we will update the "Last Updated" date at the bottom of this Privacy Policy.
If we make material changes to how we use personal information, we will notify you by posting a prominent notice on our website or by sending you an email to the address associated with your account. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.
Your continued use of our website after any changes to this Privacy Policy indicates your acceptance of the updated terms.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
HelmetXx
1820 Brittain St
Fort Worth, TX 76111
United States
Email: contact@helmetxx.shop
Phone: 5056443631
For privacy-specific inquiries, including requests to exercise your California privacy rights, please clearly indicate "Privacy Request" in the subject line of your email or at the beginning of your correspondence.
Last Updated: January 2025